Founder’s of Ahascragh Distillery
Gareth and Michelle McAllister,
a husband-and-wife team from Dublin, founded Ahascragh Distillery after years of travelling the world and experiencing diverse cultures. Motivated by a shared passion for craft Irish spirits, they returned home to transform their vision into reality, restoring a historic old mill in the village of Ahascragh, County Galway. Captivated by its heritage and community spirit, they built Ireland’s first zero-emissions distillery, combining traditional craftsmanship with pioneering sustainability practices such as renewable energy, heat recovery, and eco-friendly packaging. Supported by local people and a dedicated team, the McAllisters are redefining Irish whiskey and gin with a mission to create innovative, premium, and environmentally responsible spirits that honour tradition while shaping the future of sustainable distilling.
Product and the Target Market:
Singapore
Clan Colla Irish Whiskey
Clan Colla Whiskey?
Clan Colla represents a premium, heritage-rich Irish whiskey that aligns well with Ahascragh’s sustainability and innovation goals. As a relatively new yet distinctive brand, it has strong potential for differentiation in competitive global markets.
The expansion targets Singapore, a global hub for premium whiskey imports worth over USD 864 million in 2023. Its brand-conscious, sustainability-minded consumers align with Clan Colla’s values, while the country’s re-export role supports wider Southeast Asian growth. This project provides Ahascragh with a strategic platform to establish Clan Colla as a premium, eco-conscious whiskey in Asia and scale future regional expansion.
Ahascragh Distillery
It is Ireland’s first zero energy emissions whiskey and gin distillery, located in County Galway. Founded by a family pair in 2018, the award-winning company gained significant attention for its innovative and forward-thinking approach to producing authentically crafted Irish spirits, underpinned by a commitment to sustainability. Being home for two prominent Irish whiskey brands, Clan Colla and UAIS, the distillery plans to expand their presence in Asia, world’s biggest whiskey consumer.
Clan Colla
represents a premium, heritage-rich Irish whiskey that aligns well with Ahascragh’s sustainability and innovation goals. As a relatively new yet distinctive brand, it has strong potential for differentiation in competitive global markets.
PRODUCT PROTOTYPE
SEGMENTATION CRITERIA
| B2C Segment (Who We Target) | Age Range | Targeting Approach | B2B Channel (Where We Reach Them) |
| Affluent Professionals | 25–45 | Invite-only tasting events, luxury lifestyle marketing, exclusive gifting | Fine-Dine Restaurants, Premium Bars, Private Clubs |
| Luxury Collectors | 35–55 | Limited edition releases, private collector previews, brand heritage storytelling | Luxury Retailers, Private Clubs, Duty-Free Outlets |
| Expatriates & Global Citizens | 25–60 | Cultural events, premium bar visibility, collaborations with expat associations | Upscale Bars, Hotel Lounges, Members-Only Clubs |
| Eco-conscious Millennials | 25–35 | Digital-first campaigns, influencer collaborations, eco-friendly brand activations | Modern Café-Lounges, Trendy Cocktail Bars, Social Media |
| Social Drinkers | 21–29 | Sponsorship of social nightlife events, mixology collaborations, digital storytelling | Night Clubs, Lounge Bars, Live Music Venues |